Simi Lee


Graphic Designer

Based in LA

Explore




EXPLORE




SIMI LEE


Graphic Designer

Based in LA

SCOPE:

The Evolution of Technology, Perception, and Optical Media

SCOPE explores how technology, perception, and optical media have evolved together over time, and how graphic design can reinterpret optical and perceptual systems to propose new forms of seeing and new ways of experiencing image-based storytelling.

This interest began with the zoetrope, an early optical device that helped lay the foundation for moving images and later optical media.

For this project, SCOPE reimagines the zoetrope as a room-scale interactive installation, expanding the historical optical device into a spatial experience and translating its perceptual logic through contemporary technology.


© 2026 Simi Lee

© 2026

Simi Lee

© 2026 Simi Lee