Audible

Audible is a premier digital service for listening to audiobooks, original audio shows, and podcasts.

However, today Audible functions as more than just a platform for accessing audio content. Listening often triggers imagination, allowing stories and scenes to unfold in the listener’s mind.

Because of this, the rebrand focuses on the idea that listening activates imagination. The new visual identity explores how audio can expand into narrative and imagery through the act of listening. The goal of the rebrand is to position Audible not only as a service for consuming audio content, but as a platform where stories are experienced through imagination.